Privacy Policy

1. Information We Collect

When you interact with Motion MKTG — through our website, forms, purchases, or services — we may collect the following:

Information You Provide Directly

• Your name, email address, and phone number
• Business name, website URL, industry, and location (city, state/province)
• Social media profiles and other business details submitted through our forms
• Service preferences, marketing goals, and platform usage information
• Payment information (processed securely by Stripe — we never see, store, or have access to your full card number, CVV, or billing details)
• Any other information you voluntarily provide through contact forms, booking requests, or audit purchases

Information Collected Automatically

• Browser type, device type, operating system, and IP address
• Pages visited, time on site, click paths, and referral source
• Interaction data collected via Google Analytics and Meta Pixel
• Cookie and tracking data (see Section 5)

Information Collected for SEO Audit Reports

• When you purchase an SEO Audit Report, we collect your business name, website URL, city, state/province, industry, full name, phone number, and email address
• This information is sent to our AI analysis engine (powered by Anthropic's Claude API) which performs web searches using publicly available data to generate your audit
• The audit analyzes publicly available information about your business including Google Business Profile data, online reviews, social media presence, website technical characteristics, and competitor information
• Your business information and audit results are stored in our CRM system (GoHighLevel) for service delivery and follow-up

2. How We Use Your Information

We use your information only for the purposes for which it was collected, or for purposes you would reasonably expect:

• To respond to your inquiries and provide the services you've requested
• To generate and deliver SEO Audit Reports based on publicly available business data
• To process payments for services purchased through our website via Stripe
• To communicate with you regarding your purchases, bookings, or service inquiries
• To send marketing communications, updates, newsletters, or promotional offers — only if you have provided express consent (opt-in)
• To store your contact information in our CRM for relationship management and service delivery
• To improve our website, services, and understand how visitors use our platform
• To comply with legal obligations, including tax and accounting requirements

We do not use your personal information for automated decision-making or profiling in a way that produces legal or significant effects on you.

3. Consent & CASL Compliance

In compliance with Canada's Anti-Spam Legislation (CASL) and the U.S. CAN-SPAM Act:

• We only send commercial electronic messages (emails, SMS) to individuals who have provided express consent through our website forms
• Every form on our website that collects contact information includes a clear consent checkbox that you must actively check before submitting
• All marketing emails include a clear and functional unsubscribe link that is honored within 10 business days
• Transactional messages (e.g., payment confirmations, audit report delivery) do not require separate marketing consent, as they relate directly to a purchase or service you initiated
• We maintain records of consent including the date, time, and method of opt-in
• You may withdraw consent at any time by clicking "unsubscribe" in any email, or by contacting us directly

4. How We Share Your Information

We do not sell, rent, or trade your personal data to third parties. We may share your information in the following limited circumstances:

• Stripe (Payment Processing): Your payment information is processed directly by Stripe Inc. We never receive or store your credit card details. Stripe's privacy policy applies to payment data: stripe.com/privacy
• Anthropic (AI Audit Generation): Your business name, website URL, location, and industry are sent to Anthropic's Claude API to generate SEO Audit Reports. Anthropic processes this data solely to fulfill your request and does not use it for training. Anthropic's privacy policy: anthropic.com/privacy
• GoHighLevel (CRM & Email): Your contact and business information is stored in our GoHighLevel CRM for relationship management, automated email delivery, and service follow-up
• Google Analytics & Meta Pixel: Anonymized usage data for website analytics and advertising optimization
• Legal requirements: If required by law, court order, subpoena, or governmental authority in Canada or the United States
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred with appropriate notice and continued protection

All third-party service providers are contractually required to handle your data in accordance with applicable privacy laws and solely for the purposes we specify.

5. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to:

• Analyze site performance and visitor behavior (Google Analytics)
• Run retargeting and advertising campaigns (Meta Pixel, Google Ads)
• Remember your preferences and improve your experience
• Maintain session state for form submissions and purchases

Types of Cookies We Use

• Essential cookies: Required for basic site functionality (e.g., session storage for audit form data)
• Analytics cookies: Help us understand how visitors interact with our website
• Marketing cookies: Used for targeted advertising across platforms

You can disable cookies at any time through your browser settings. Note that disabling essential cookies may prevent certain features (such as the audit purchase flow) from functioning correctly.

You may also opt out of interest-based advertising through the Digital Advertising Alliance of Canada, the Digital Advertising Alliance (U.S.), or by adjusting your ad preferences on Google and Meta.

6. Data Storage & Cross-Border Transfers

Motion MKTG is based in Ontario, Canada. Your personal information may be processed and stored in:

• Canada — where our business operates
• United States — where certain service providers (Stripe, Anthropic, GoHighLevel, Google) process data

By using our website and services, you acknowledge and consent to the transfer of your personal information to the United States and other jurisdictions where our service providers operate. These transfers are made in compliance with PIPEDA's requirements for cross-border data transfers, and all service providers are contractually bound to protect your data.

7. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy, or as required by law:

• Audit report data: Retained indefinitely to allow ongoing access to your report via the shareable link provided
• CRM contact records: Retained until you request deletion or unsubscribe
• Payment records: Retained for a minimum of 7 years for tax and accounting compliance (Canada Revenue Agency and IRS requirements)
• Website analytics: Retained according to Google Analytics default retention settings (14 months)

You may request deletion of your data at any time (see Section 8). Note that we may be required to retain certain records for legal compliance even after a deletion request.

8. Your Rights

Depending on your location, you have the following rights regarding your personal information:

For All Users (Canada & USA)

• Access: Request a copy of the personal information we hold about you
• Correction: Request that inaccurate or incomplete information be corrected
• Deletion: Request that we delete your personal information (subject to legal retention requirements)
• Opt-out: Unsubscribe from marketing communications at any time via the unsubscribe link in any email, or by contacting us directly
• Withdraw consent: Withdraw your consent for data processing at any time (this does not affect the lawfulness of processing before withdrawal)

For Canadian Residents (PIPEDA)

• You have the right to know what personal information we hold about you and how it is used
• You may challenge the accuracy and completeness of your information
• You may file a complaint with the Office of the Privacy Commissioner of Canada

For U.S. Residents

• Residents of California, Virginia, Colorado, Connecticut, Utah, and other states with comprehensive privacy laws may have additional rights including data portability, the right to opt out of data sales (we do not sell data), and the right to non-discrimination for exercising privacy rights
• California residents: We do not sell personal information as defined by the California Consumer Privacy Act (CCPA). You may request disclosure of the categories and specific pieces of personal information we have collected

To exercise any of these rights, contact us at the details provided in Section 11. We will respond to all requests within 30 days.

9. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we learn that we have inadvertently collected information from a child under 18, we will delete it promptly. If you believe a minor has provided us with personal information, please contact us immediately.

10. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• SSL/TLS encryption for all data transmitted through our website
• Payment processing handled entirely by PCI-DSS Level 1 certified Stripe — we never handle or store card data
• Access controls and authentication for our CRM and internal systems
• Regular review of our data handling practices

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security. If you believe your data has been compromised, contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website or services after any changes constitutes acceptance of the updated policy.

12. Contact Us

Questions about your privacy, this policy, or how we handle your data? Reach out anytime.